a review of Noom including customer complaints

Noom Review: How it Works, Pros & Cons, Customer Complaints

Studies show 69.3% of America’s population has access to a smartphone and/or mobile device [1].

This means more and more Americans are starting to appreciate the inclusion of technology in their day-to-day routines. Whether it’s using a laptop, making calls on a smartphone, or eating the right way, everything is interlinked with technology.

Keeping this in mind, there’s been a noticeable increase in high-quality diet apps including the Noom Diet app.

This review will take a detailed look at the Noom Diet app, how it works, and whether or not it’s the right fit for beginners.

What is Noom?

The Noom Diet app was created by a team of behavioral psychologists, personal trainers, and nutritionists.

The idea was to create a world-class diet app that would personalize this experience down to the last detail.

It would ensure users didn’t have to learn on their own when it came to losing fat or becoming healthier.

To do this, a specialized app was created to emphasize a change in lifestyle where users eat better and healthier.

With this app, users can easily fill personalized questionnaires as the app begins to piece together what works best for their goals and current physical profile.

It aims to look past dramatic dietary choices such as starvation and other unhealthy solutions users implement as a last resort.

Starting as low as $20 per month [2], this is an all-encompassing dietary app that balances technology with educated nutrition.

When this app was designed, the goal was to include the following qualities:

  • Comprehensive food tracking using a built-in database
  • Customized lifestyle and dietary questionnaires
  • Complete caloric breakdown of each food choice
  • In-Depth journaling of weight, blood pressure, blood sugar, and physical activity
  • Personalized 1-on-1 coaching with a specialist

It took a while for the Noom Diet app to come together but it eventually became a star-studded solution with loads of top-tier personal trainers and psychologists on board.

How Does it Work?

The Noom Diet app provides full access once a member signs up. This includes implementing a series of steps that have to be completed before a tailor-made dietary plan is put together.

It’s important to follow the steps as mentioned by the diet app to make sure the right changes are implemented from day one.

These steps include:

  • In-Depth Demographic Profiling
  • Structured App Settings
  • Access to Experienced Coaches
  • Tailor-Made Plans
  • Complete Database of Foods

By following these steps, users will start to understand what foods are allowed and what’s not.

This will also include allowing members to play around with different features including 1-on-1 health coaching.

It’s all about taking the information filled out by the member, providing a diet plan to meet their goals, and then following up through regular coaching sessions.

It’s an all-in-one diet app that allows members to feel in control of their dietary intake.

Primary Features

1. Fully-Integrated App

It starts with an all-encompassing app that is compatible with iOS and Android devices.

A significant amount of time has been spent designing the app and it shows through the finer details. Whether it’s the sleek interface, fast speeds, or unlimited information, everything about the app feels top-notch.

This quality is impossible to beat when it comes to other diet apps on the market. It’s simply the best in terms of its user interface.

2. 1-on-1 Health Coaching

While a diet plan is wonderful, it’s also important to learn more about how to make adjustments throughout the year.

The Noom Diet app separates itself from the competition through this incredibly useful coaching feature.

Members can quickly sign up for a session and gain access to someone with years of qualified experience.

3. Food Tracker and Journal

The food tracking feature is something technology has made easier than ever before. As a result, The Noom Diet app makes things as simple as they need to be.

This includes providing access to a database filled with up to 150,000 food items that can be scanned and updated. Members simply walk up to the food they’re eating, look for the barcode, and scan it using their mobile device.

This is all it takes to have the item recorded in the app and synced with your diet plan.

This is empowering for those who have never had the opportunity to track their dietary intake.

4. Interactive Articles and Quizzes

Learning is a big part of what makes this app unique and worthwhile.

Members are continually provided with access to some of the world’s finest articles. These articles shed light on dietary trends, food options, and what changes a member can make to improve their results.

It’s all about motivating this life-changing journey that members go through to achieve their goals.

Along with the in-depth articles, this app also offers a long list of quizzes to keep members engaged. These quizzes allow members to personalize their profiles further throughout the year.

Why Noom Coaching Works

There are several reasons for why their 1-on-1 coaching sessions work.

It’s about experiencing the value of customized diet plans through the eyes of a certified professional. These coaches are the real deal and are the biggest asset this app has to offer when it comes to improving your results.

Each coaching session includes:

  • Personalized Dietary Planning
  • Assessment of the User’s Dietary History
  • Customized Adjustments
  • Goal Setting
  • + More

By gaining access to one of these coaches, members can easily tailor their diet down to the last detail.

The coach readily offers advice based on your goals and takes the time to shed light on little tricks that make your life easier.

Noom Pros & Cons


1. User-Friendly App

Before anything else, the Noom Diet app has to be applauded for its user-friendly interface.

The interface is beautiful, easy to use, and perfectly designed for your dietary needs. Whether it’s the exceptionally fine-tuned database, impressive food tracker, or interactive articles, everything about the diet app is picture-perfect.

They have spent a lot of time piecing things together and it shows through the app.

It takes no more than a few minutes to have the app up and running once you’re a member. The simplicity of its design is something you can’t beat on the open market.

2. Emphasizes Nutrient-Dense Foods

The biggest factor in your diet is the food selection.

You have to eat the right foods, otherwise, your journey is going to fall flat on its face. This is a legitimate concern all members have with modern diet apps, but that’s not an issue here.

The Noom Diet app does an excellent job of emphasizing the importance of “nutrient-dense” foods from day one.

It offers access to a variety of food groups and makes sure the diet plan includes something from each group.

These food groups include:

  • Fruits
  • Vegetables
  • Meat
  • Dairy
  • Whole Grains
  • Healthy Snacks

Being able to eat a well-rounded diet is a major advantage on your journey to a sustainable lifestyle.

3. Ideal for Beginners

Beginners need to choose a diet app that’s easy to understand and doesn’t overwhelm them with information.

The reason this app does well has to do with its simple user-interface. Everything is implemented through a step-by-step process including the initial questionnaires. This simplifies the process and makes it easier for beginners to get started.

Plus, the Noom Diet app is wonderful in providing 1-on-1 coaching for those requiring additional assistance. It’s a wonderful option to have in your back pocket as a member when it comes to learning more about your dietary choices.

4. Personalized Coaching

The coaching sessions are a big part of what makes this diet app special.

Each coach has been around for years and has exceptional experience when it comes to helping clients. They understand the ins and outs of nutrition better than others in the world of dieting.

This makes it easier to learn more about what works for your goals and your plan.

Having access to this information is empowering and a great way to push forward.

5. Massive Food Database

The database is a hidden advantage of this diet app.

It offers 3.7 million+ food options allowing members to easily and efficiently add items to their food tracker. Having this option is essential in your weight loss journey because tracking calories is imperative.

Beginners often lose track of what they are eating but the Noom Diet app keeps everyone on pace to see results. Having this database in your pocket at all times is also a great way to see what you can and cannot eat.

It empowers members to learn more about their dietary options rather than getting pigeon-holed into a specific set of foods.


1. Lacks 24/7 Coaching

While this isn’t a dealbreaker, it’s something to keep in mind as a member.

You are not going to have access to coaching at all times of the day. This means it’s important to set aside time during business hours to gain access to a qualified coach.

This works for some and doesn’t for others.

However, if you are someone that wants to receive coaching at odd hours of the night, the Noom Diet app won’t offer those options. As a result, you need to find time during the day to get the most out of the app’s coaching feature.

2. Some Consider it Costly

Coming in at a minimum of $49 per month, this is a pricey endeavor for those who want to make a lifestyle change.

Yes, it is going to be costly at first but the value is excellent with all things considered.

The long list of features stands out for those who want to find a good deal.

It’s meant for those who want to ensure they find a way to shed weight quickly and safely. If you want something better than the average diet app then the investment is nothing, especially when you factor in the high-value coaching sessions.

3. Lacks Nutritional Tracking for Food Entries

This is a concern for those who want to learn more about the nutrients going into their body. While the Noom Diet app does a wonderful job of adding nutrient-dense food options to your plan, it doesn’t offer relevant tracking information regarding those nutrients.

For example, let’s assume you eat a banana and want to add it to the food journal.

The app will only record the number of items you have eaten (i.e. bananas) and how many calories were in each banana.

You will not receive information regarding important nutrients such as protein, potassium, or magnesium. This leaves you out of the loop in some cases regarding what’s going into your body.

Even though you will get used to it, it’s still a small flaw that holds the app back.

Real Customer Testimonials: Positive and Top Complaints

Positive Testimonials

The Noom Diet app is a market leader because of its members.

The app is heralded for offering a slew of quality features and providing value every step of the way. Whether it’s the interactive quizzes, top of the line coaching sessions, or large database, members are in love with what they gain access to.

This is essential when it comes to losing weight and staying fit year-round.

Complaints: What are Bad Noom Reviews Saying?

The only complaint that has come through about the app has to do with its price. There’s an initial financial commitment for those wanting access to this high-quality diet app.

Review Summary

The Noom Diet app is an all-encompassing solution for those looking to shed fat and feel healthier. It’s engaging, uniquely designed, and user-friendly ensuring members get to enjoy each minute with the app.

Whether it’s the personalized coaching sessions, exceptionally detailed database, or the health-conscious tips, everything about the Noom Diet app is world-class. The team behind this app has spent quite a bit of time recognizing what members require on their journey to a healthier self and it shows each step of the way.

For those looking to invest in a well-designed diet app, this is among the best options on offer right now. It’s versatile, specialized, and perfect for those who want to implement a comprehensive lifestyle change.

Cited Sources

  1. https://www.pewresearch.org/internet/fact-sheet/mobile/
  2. Noom Cost
  3. Noom vs. Keto
  4. Noom vs. GOLO
  5. Find More Diet Reviews on Our Homepage

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